Taking on select projects.

Precision Web Engineering · Cairo

Custom multilingual web systems for businesses that demand high-end engineering - not recycled templates.

Request a ScopeSee a Real Build

< 1s TTI

Mobile performance target across all production builds

Native RTL

Engineered multilingual architecture - not a mirrored LTR template

Zero lock-in

Full codebase ownership, transparent scope, no vendor dependency

What you are experiencing right now is a live demonstration of our production standard.

Altruvex

Get an Estimate

Altruvex

Taking on select projects.

Precision Web Engineering · Cairo

Custom multilingual web systems for businesses that demand high-end engineering - not recycled templates.

Request a ScopeSee a Real Build

< 1s TTI

Mobile performance target across all production builds

Native RTL

Engineered multilingual architecture - not a mirrored LTR template

Zero lock-in

Full codebase ownership, transparent scope, no vendor dependency

What you are experiencing right now is a live demonstration of our production standard.

The Industry Problem

Most businesses aren't getting engineering.
They're getting templates.

The Egyptian and Arab web market is saturated with agencies that charge custom rates for commodity output. Read each line across: on one side is what was promised, on the other is what was delivered.

What you were sold
“A custom website, designed around your brand.”
What you actually own
A $60 theme with the logo swapped in.
Indistinguishable from competitors running the same theme
What you were sold
“Fast, modern, fully optimised.”
What you actually own
Seven seconds to first paint in production.
Average agency site: 6.8s load time
What you were sold
“Full handover on launch day.”
What you actually own
A login and a zip file. No docs, no architecture, no history.
You own the domain. They own the knowledge.
What you were sold
“Built to grow with you.”
What you actually own
Built to survive the approval meeting.
Every new feature costs more than the last
What you were sold
“A dedicated technical lead on your account.”
What you actually own
A coordinator relaying messages to an offshore team.
Two weeks added to every timeline, no answer to any technical question

Altruvex is built to be the answer to every problem above.

03 — Full-Stack Ownership

Anyone can skin the surface.
We engineer every layer beneath it.

Interface to infrastructure. One accountable engineer. Full source ownership.

The Difference

Most agencies deliver the top layer — a template with a brand coat, rented and opaque beneath. We engineer and hand you all five.

Surface

Template — surface only

Interface
≤1s LCP
What your customer sees
Designed from the buyer's actual flow — first scroll to final action — not from a theme's demo content. Pixel-precise, WCAG AA, RTL-native, sub-second on mobile.
What you ownA real interface built for your business — not a shell with your logo dropped in.
Components
Design system
The system behind the screens
A composable, state-driven UI system on design tokens. Every element is reused, not rebuilt — so the site holds its standard as it grows.
What you ownA design system your team can extend — not a one-off Figma file that drifts on the first edit.
Application
TypeScript
The logic that runs the business
Server components, business rules, authentication, and APIs — type-safe end to end. Your workflows, engineered to your logic.
What you ownCustom logic shaped to how you operate — not a plugin's assumptions bent to fit.
Data
PostgreSQL
The single source of truth
A modeled PostgreSQL schema built for integrity and growth. Structured, queryable, and documented — the foundation the rest of the system stands on.
What you ownA database you fully own and can migrate — not a black-box CMS table you rent.
Infrastructure
99.9% uptime
Where it runs, always
Edge deployment, monitoring, and automated backups on infrastructure you control. Fast everywhere, observable, and recoverable.
What you ownDeployment you hold the keys to — no vendor lock-in, no subscription holding your site hostage.

Foundation

A template stops here — Altruvex — all five layers

You own the domain — and everything under it.

02 - What We Build

Four disciplines.
One delivery standard.

Every layer engineered precisely - from the interface to the data model.

Architecture
Custom Web Applications
React/Next.js systems built to onboard users, reduce churn, and generate revenue - not just to render on a screen.
Systems
E-Commerce That Converts
Custom storefronts engineered for speed and revenue. Every step from product page to payment optimized to reduce abandonment and raise order value.
Localization
Multilingual Business Portals
All supported languages built as structural equals - not a translation layer added after the fact. Every component reconsidered for each language and direction.
Optimization
Performance Rescues
Your current system is slow, broken, or failing to convert. We audit, diagnose, and rebuild exactly what needs rebuilding - without a full restart.

04 Core Services - ALTRUVEX

03 - Delivery Model

Clear phases.
Accountable outcomes.

Every project moves through diagnosis, definition, build, and launch - with one owner responsible from start to delivery.

3 – 5 days5 – 7 days2 – 6 weeks3 – 5 days

Research
01 - Diagnose
Timeline: 3 – 5 days
Audit the offer, the audience, technical constraints, and existing friction before opening the editor.
DeliverablesTechnical audit report, Architecture brief, Priority matrix
Design
02 - Define
Timeline: 5 – 7 days
Lock hierarchy, scope boundaries, and delivery logic. Nothing gets built before the architecture is agreed.
DeliverablesSystem design doc, Component spec, Tech stack decision
Build
03 - Build
Timeline: 2 – 6 weeks
Implement with multilingual precision, performance discipline, and handoff standards that hold under scrutiny.
DeliverablesProduction codebase, Staging environment, QA report
Deploy
04 - Launch
Timeline: 3 – 5 days
Ship with full documentation, complete ownership transfer, and the next operating step already mapped.
DeliverablesLive deployment, Documentation, Knowledge transfer

Clear phases. No vague middle.

04 - Selected Work

Real builds.
In production.

Production builds you can inspect today - plus how we engineered this site as a live reference.

NewLight · Lighting & E-Commerce · 2024
NewLight Lighting Store - Venturing into E-Commerce
When NewLight decided to launch their first online store, we built a custom e-commerce platform that matches their brand and supports multilingual buying on every device.
Production live
Launch
Multilingual
Languages
Full checkout
Commerce
Read the Case Study Visit project(newlight-eg.com)
Art Lighting Store · Premium home lighting · 2024
Art Lighting Store
High-resolution product imagery at scale with real-time inventory and fast page loads for a premium lighting retailer.
95+ Lighthouse
Performance
High-res zoom
Catalog
Synced live
Inventory
Read the Case Study Visit project(artlighting-eg.com)

Live proof

Two production builds are live today - inspect the sites, then read the case studies for scope and architecture.

See a Real BuildRequest a Scope

04 - Flagship Case Study

Altruvex.com - The Site Itself Had to Be the Proof

A multilingual proof build designed to qualify leads, demonstrate engineering quality, and show what precision multilingual delivery looks like in production.

Step · 01 - Problem
In a market where agencies compete on price, Altruvex needed its own site to prove technical quality without borrowing credibility it had not yet earned.
Step · 02 - Solution
We built a multilingual site on a custom Next.js stack with native RTL architecture, performance-first frontend engineering, and a transparency flow that qualifies leads before the first conversation.
Step · 03 - Outcome
Sub-1s mobile TTI, RTL switching under 16ms with zero layout shift, and leads that arrive pre-qualified - reducing discovery-call time by cutting scope mismatches before the first sentence.

Built on performance

05 - Why leaders choose Altruvex

Direct access to the engineer building your system,
no template shortcuts.

You work directly with the engineer shaping the system. Strategy, scope, implementation quality, and communication stay in one line of ownership from brief to launch.

01 - Multilingual by architecture.

All supported languages are engineered as equal experiences - not mirrored afterthoughts on a single-language base.

02 - No delivery of templates

Every scope starts from business requirements - not a recycled theme, a plugin stack, or a purchased UI kit.

03 - Clear business structure

Pricing, scope, and next steps remain explicit. Buyers always know what happens next and what it costs.

Testimonials

“Our first online store had to work in Arabic and English without feeling like a translated template. Altruvex delivered a fast bilingual shop we could show to suppliers on day one.”

NewLight

Lighting retail

“Product pages stay fast on mobile data and inventory updates without breaking the catalog experience-that was the bar for going live.”

Art Lighting

Premium lighting

Founder

The goal is not to appear premium. It is to build work with enough quality, clarity, and structural depth that the surface can be copied - but the standard behind it cannot.

Ali Abdelhadi

Founder & Lead Engineer

View LinkedIn

Integrity above all

Estimate your project

Get a realistic range
before we talk.

Your range updates as you shape the project.

01 / 05

What are you building?

02 / 05

How ambitious should it be?

Project Estimate

Pick a project type to start the range. Updates live as you shape requirements.

01Project

02Scope

03Brand

04Content

05Timeline

03 / 05

What is your brand identity status?

04 / 05

How ready is your content?

05 / 05

What delivery pace do you need?

The quote

Every number you will be charged
is already on this page.

Not a summary of a quote — the structure of the real one, including the parts most agencies leave for later.

Sample quote · structure

Illustrative figures. Your numbers are confirmed in discovery — this structure is not.

Scope and range
One tier, one fixed scope, one range. The range narrows to a single number after discovery, and it does not move upward without a signed change order.
22,000 – 45,000 EGP · Marketing System
The range is the honest part. A single number quoted before discovery is a guess wearing the clothes of a commitment.
Payment schedule
Milestone-based, never time-and-materials. You pay against delivered stages, and the bar below is drawn to the real proportions.
50%
To start — secures the build window
30%
At milestone — design and architecture signed off
20%
Before launch — due before the site goes live
No deposit, no project start. That protects your build window as much as ours.
Included in year one
Domain, SSL, deployment, CI/CD, and base hosting for the first year — plus thirty days of post-launch monitoring.
These are the line items that arrive later elsewhere as setup fees. They are already inside the figure above.
Billed by others, not by us
Stripe, Fawry, SMS gateways, and analytics tools are billed at their own standard rates, and only if your build actually uses them.
Never marked up. We take nothing on top of a third party's price.
Quoted separately
Branding from scratch, copywriting, paid stock, email and SMS credits, and premium SaaS subscriptions sit outside the scope unless the scope lists them.
Named here on purpose. A cost you can read in advance is not a surprise.
What you own at the end
Full source code ownership from the moment the final payment clears, permanently. No subscription, no plugin stack, no dependency on us to keep it running.
The last line matters most: nothing here rents you your own website.

Projects start at 22,000 EGP.

See full pricing

Sample document. Your quote is issued after discovery.

Technical next step

If the scope is real, the next move is a direct technical conversation.

Next step

Use the call to pressure-test the scope, clarify technical risk, and determine the right build path before committing budget.

Book a Technical CallRequest a Scope

Founder-direct. No sales script. No pitch deck.

Build the system your revenue depends on. Architecture first. Performance by default.

Build the system your revenue depends on. Architecture first. Performance by default.

Most businesses aren't getting engineering.They're getting templates.

A $60 theme with the logo swapped in.

Seven seconds to first paint in production.

A login and a zip file. No docs, no architecture, no history.

Built to survive the approval meeting.

A coordinator relaying messages to an offshore team.

Anyone can skin the surface.We engineer every layer beneath it.

Interface

Components

Application

Data

Infrastructure

Four disciplines.One delivery standard.

Custom Web Applications

E-Commerce That Converts

Multilingual Business Portals

Performance Rescues

Clear phases.Accountable outcomes.

01 - Diagnose

02 - Define

03 - Build

04 - Launch

Real builds.In production.

NewLight Lighting Store - Venturing into E-Commerce

Art Lighting Store

Altruvex.com - The Site Itself Had to Be the Proof

Direct access to the engineer building your system,no template shortcuts.

01 - Multilingual by architecture.

02 - No delivery of templates

03 - Clear business structure

Every number you will be chargedis already on this page.

Scope and range

Payment schedule

Included in year one

Billed by others, not by us

Quoted separately

What you own at the end

If the scope is real, the next move is a direct technical conversation.

Most businesses aren't getting engineering.They're getting templates.

A $60 theme with the logo swapped in.

Seven seconds to first paint in production.

A login and a zip file. No docs, no architecture, no history.

Built to survive the approval meeting.

A coordinator relaying messages to an offshore team.

Anyone can skin the surface.We engineer every layer beneath it.

Interface

Components

Application

Data

Infrastructure

Four disciplines.One delivery standard.

Custom Web Applications

E-Commerce That Converts

Multilingual Business Portals

Performance Rescues

Clear phases.Accountable outcomes.

01 - Diagnose

02 - Define

03 - Build

04 - Launch

Real builds.In production.

NewLight Lighting Store - Venturing into E-Commerce

Art Lighting Store

Altruvex.com - The Site Itself Had to Be the Proof

Direct access to the engineer building your system,no template shortcuts.

01 - Multilingual by architecture.

02 - No delivery of templates

03 - Clear business structure

Every number you will be chargedis already on this page.

Scope and range

Payment schedule

Included in year one

Billed by others, not by us

Quoted separately

What you own at the end

If the scope is real, the next move is a direct technical conversation.

Most businesses aren't getting engineering.
They're getting templates.

Anyone can skin the surface.
We engineer every layer beneath it.

Four disciplines.
One delivery standard.

Clear phases.
Accountable outcomes.

Real builds.
In production.

Direct access to the engineer building your system,
no template shortcuts.

Every number you will be charged
is already on this page.

Most businesses aren't getting engineering.
They're getting templates.

Anyone can skin the surface.
We engineer every layer beneath it.

Four disciplines.
One delivery standard.

Clear phases.
Accountable outcomes.

Real builds.
In production.

Direct access to the engineer building your system,
no template shortcuts.

Every number you will be charged
is already on this page.