E-Commerce Engineering
beyond templates.
Custom Next.js storefronts for lighting, home, and premium retail brands in Cairo and MENA-built for conversion, multilingual buyers, and inventory you can trust.
Engineering scope
What a custom store includes
Catalog & PDP systems
Product catalogs, variants, and high-resolution imagery without the compression trade-offs that kill premium retail.
Inventory synchronization
Inventory synced through webhooks into a single source of truth-so overselling risk drops before launch day.
Payments & checkout
Checkout, payments, and fulfillment flows designed for Egyptian and regional buyers-not a generic plugin stack.
Multilingual support
Full multilingual journeys with language-appropriate UX, typography, and QA across all locales before go-live.
Performance at scale
Static generation with targeted revalidation so category and product pages stay fast under real catalog weight.
Operator-ready handoff
Handoff documentation and admin workflows your team can run without opening a ticket for every copy change.
Most off-the-shelf storefronts trade speed for flexibility, or flexibility for speed. We build the catalog and checkout as one custom system instead-product data, inventory state, and payment logic all owned by code we write and you keep, not a plugin stack with three vendors to blame when something breaks. That means variant logic, bilingual product copy, and regional payment gateways are designed in from the schema up, not patched onto a theme that was never built for them.
Live proof
Stores you can inspect today
Two live client stores with multilingual checkout, synced inventory, and Lighthouse scores in the 95+ range on production builds. Both replaced a slower, template-based setup that was losing sales to load time and broken bilingual checkout flows-the rebuild is the proof, not the pitch deck.
Ready to scope
Planning a store that has to perform in production?
Use Transparency to scope catalog complexity, integrations, and multilingual requirements-or book a call if you already have a brief. <strong>We will tell you upfront if a custom build is overkill for your catalog size</strong>-not every store needs one, and we would rather say so than oversell scope you do not need.